At the time of writing this, Airbnb has over four million active hosts, some with more than one listing profile. In a sea of this many profiles, how are you supposed to make your Airbnb listings stand out from the crowd?
Successful hosts look at their Airbnb listings as puzzles. Puzzles need careful construction and without planning, they’ll look a little odd. They also may not work very well either!
Before we dive into how you can make your Airbnb profile stand out, we first need to understand the main components of a listing. We’ve divided these main components into four categories: photography, writing, pricing, and amenities.
Photography is a pretty straightforward category – it relates to all of the images on your Airbnb profile. Writing covers all of the written aspects, including your listing title, description, and any automated messages that you send. Pricing, of course, covers how much you charge for your multiple listings and any discounts that you offer. And finally, Amenities refers to what special things your listing has and others might not.
How to Make Your Airbnb Profile Stand Out From the Crowd
We thought it might be helpful to develop two steps that you can take for each category and you’ll be raking in the bookings in no time at all!
Photography
Hire a Professional Photographer
Photography can make an unbelievable difference to the frequency your listing gets booked by guests. Professionals know which aspects of your house or a private room photograph well, and which elements don’t. Bathrooms are notoriously tricky to photograph and professionals know how to make even the most utilitarian of rooms look inviting.
Maximize Visibility in Search Results:
In the crowded marketplace of Airbnb, standing out is key. High-quality photos are your ticket to the top. They significantly boost your listing’s visibility in search results.
Showcase the Entire Space:
Airbnb hosts must highlight their entire place effectively. A professional photographer knows how to showcase every corner. They ensure each part of your apartment shines.
Focus on Features and Highlights:
It’s not just about snapping pictures. It’s about emphasizing what makes your entire space special and making high-quality photos. Professionals excel in highlighting unique features of your Airbnb listing.
In essence, investing in a professional photographer pays off. Your listing will pop in search results, attract more views, and consequently, secure more bookings. Don’t underestimate the power of exceptional visuals in the Airbnb market.
Change Your Featured Image Often
An updated listing is a higher-ranked listing. Update the featured images on your Airbnb listings every two months or so. At a minimum, update your listings twice per year, once as you head into Summer and the other when you move into the colder seasons.
Use these featured image changes tactically. The featured images for your Airbnb listings in peak season should show off the summer-themed aspects of your listing. In winter, use a featured image that speaks to the warmer and cozier aspects, like fireplaces and big, warm beds.
Boost Your Search Results:
An updated listing climbs the ranks in search results. Airbnb hosts, take note. Refresh your featured image regularly to maintain a competitive edge.
Strategic Imagery:
Use these image changes tactically. You’re not just updating; you’re strategizing. Ensure each photo aligns with the season, showcasing your Airbnb’s best features.
Keep your listings fresh and high-ranking. Regular image updates are key. They showcase your space in the best light, all year round.
Writing
Change Your Airbnb Listing Title
Just like images, Airbnb listings need jazzy titles too. Some of the best titles we’ve seen paint a picture of inviting places their target guests want to stay.
Captivate with Creative Titles:
A catchy title grabs attention. It sets your listing apart in the crowded field of Airbnb options. Think of your title as a headline—it needs to pop.
Speak to Your Target Audience:
Craft titles that resonate with your ideal guests. Aim to create a vivid image of your space. Ensure that potential guests can easily picture themselves enjoying your Airbnb.
Summer Loving for Couples:
Entice couples with romantic, summer-themed titles. Words like ‘Romantic Hideaway’ or ‘Private Sunset Balcony’ set the perfect mood. Don’t forget to mention amenities like swimming pools, which are big draws in the summer.
Winter Wonderland for Families:
During winter, shift your focus to family-friendly features. Titles like ‘Warm and Cozy Family Home’ hit the right note. Highlighting features like fireplaces and bunk beds create an inviting image for family vacations.
Refresh Regularly:
Don’t be afraid to change your title with the seasons or for special events in your area. Keep it fresh and relevant. A well-chosen title can be a game-changer in attracting the right guests.
Your Airbnb title is more than just a name; it’s your listing’s first impression. Make it count. With creativity and strategic thinking, your listing title can attract your ideal guests.
Update Your Listing Description
Your Airbnb listing description is a longer opportunity to speak to your target guests. Here, you can describe the type of holiday they can enjoy if they choose your listing. Mention nearby monuments, restaurants you recommend, exciting activities, and anything else you can think of!
Craft a Compelling Story:
Use your listing description to create a vivid picture for your potential guests. Share the unique story of your property and the experiences travelers can have there.
Detail the Property Type and Spaces:
Are you renting out an entire apartment or just a shared room? Be clear about the property type and the spaces guests will have access to. This helps in creating accurate expectations.
Emphasize Location and Nearby Attractions:
Your Airbnb’s location is a key search criterion for travelers. Highlight proximity to popular city monuments, restaurants, and activities. Provide examples to spark interest.
Include House Rules and Make Your Calendar available:
Ensure your booking calendar is open and every available date is up for guests. Clearly state your house rules, paving the way for a seamless guest experience by setting clear expectations right off the bat.
Encourage Reviews and Searching:
Encourage previous guests to leave reviews and mention the positive feedback experience in the description of your Airbnb listing. A well-reviewed listing ranks higher and attracts more attention.
A well-crafted description enhances your listing’s appeal. It attracts the right travelers and sets clear expectations. Dedicate time to perfecting your Airbnb page and watch your bookings increase.
REMEMBER: If you’re hoping to encourage bookings because of an event nearby, ensure you include the distance to the event in your description.
Pricing
Using Optimized Pricing
Guests are more sensitive to pricing than you might think. They will compare your prices to every one of your competitors, be it a shared room or an entire apartment.
Stay Competitive with Dynamic Pricing:
Dynamic pricing is your secret weapon. It ensures your listing stays competitive, adjusting prices in real-time based on market data and demand in your city.
Your Pricing Partner:
DPGO doesn’t just optimize your prices; it automates the entire process. From managing listings across different properties to catering to varying guest preferences, it’s got you covered.
Witness the Growth:
Hosts who choose DPGO see remarkable results. On average, there’s a 30% increase in bookings within just the first month. It’s not just a promise; it’s proven performance.
Ready to Transform Your Listing?
Don’t just take our word for it. Experience the change yourself. Click below to explore DPGO and find out what optimized pricing can do for your rental business. Start your free trial and watch your Airbnb thrive.
Unlock the potential of your Airbnb listing with optimized pricing. DPGO offers a reliable solution, ensuring your prices are always right. Click, book, and watch your business grow.
Offer Strategic Discounts
The beauty of using dynamic pricing (aside from the optimized rates) is that you can offer discounts without worrying about your bottom line. Offering discounts can be a game changer, attracting more guests without harming your profits.
Our DPGO interface is designed with hosts in mind. It allows you to set a minimum price, ensuring your rates never dip too low. This safeguard empowers you to offer strategic discounts confidently.
Having this level of control means you can offer a discount on an optimized price and still make money! Everybody loves a good deal, and even a small discount can make a big difference.
Offering discounts doesn’t have to mean cutting into your profits. With the right tools and strategies, you can draw in more guests, boost your visibility, and keep your earnings strong. Try DPGO and discover the power of strategic discounts today.
Amenities
List EVERYTHING
You would be surprised by what some people regard as amenities. As a host, you need to exhibit your listing as being one of the best-equipped options on the market. How do you do this?
Guests can’t tell if you have something they want unless you do your very best to list everything!
Showcase Every Amenity:
Guests search for comfort, convenience, a clear description of your house rules, and a central location. Highlight every amenity in your listing. It’s time to outshine the competition on Airbnb.
Highlight Unique Features:
Does your property have a rain shower or a wood-burning fireplace? Maybe a Keurig for coffee lovers? Whether it’s central heating, air conditioning, a pool, or a toilet that sings, make sure you mention it on your Airbnb listing profile! Don’t hold back; list them all. Make your listing irresistible.
Set the Right Nightly Rate:
By listing all your amenities, you justify your nightly rate. Guests see the value in your offer. They understand why your place is worth it.
Cater to Longer Stays:
Detailed listings attract guests planning longer stays. They look for specific vacation rental amenities that make a private room feel like home. Ensure your Airbnb provides that.
Guide for Multiple Listings:
Hosts with multiple listings, take note. Ensure consistency in your descriptions. Maintain the same level of detail across all your properties.
Easy Editing, More Booking:
Need to add an amenity? Click ‘edit’ on your listing page. Keep your description up-to-date. It’s a small effort for a bigger reward.
In the Airbnb game, details matter. A comprehensive list of amenities sets you apart. It attracts more guests, encouraging them to book your place.
Look at Your Target Guest & Renovate
The success of your amenities largely depends on how well you are catering to your target guests. Once you have a target guest type in mind (families, couples, business people, digital nomads, retirees, etc.), you’ll need to ensure that you have the things that this guest type classically wants. Like bunk beds for families, coffee machines for business people, or high-speed internet for digital nomads.
Standing out on Airbnb is an art. With these tips, you’re on the right track. Elevate your listing, provide outstanding service, and watch your success grow. Ready to make your Airbnb shine? Start now!
With DPGO, we’re able to not only profile the competitor’s prices in your location but also their amenity lists. If they’re getting more bookings than you, and your prices are better, the full-scale analysis that we offer will help you figure out why.
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